SEO Report Template: A Real Audit, Filled In

A good SEO report template has five parts: a one-paragraph summary, scores by area, the top issues ranked by impact with evidence and a fix, a dated roadmap, and what you will measure next. Download the blank template below, see it filled in from a real audit, or have it filled for your site automatically.

Fill this template for your own site — automatically

Run the free SEO audit and you get every section below, filled with your scores, evidence and fixes.

SEO audit report · real example

A SaaS marketing site (domain withheld)

October 24, 2026 · 20 pages crawled · AEOeye free SEO audit

out of 100 · grade A

1. Executive summary

Technically healthy (85/A); crawling and HTTPS are nearly clean.
Biggest risk: real mobile users wait 3.0 s for the main content and 295 ms for taps to respond.
Quickest win: Article markup on the 3 article pages — a template change, under an hour.

2. Scores by area

Area	Weight	Score	Note
Crawlability & Indexing	25%	95	26 checks, 3 to improve
On-Page & Content	20%	85	3 failing, 1 to improve
Performance	15%	66	Real-user LCP and INP both 'needs improvement'
Mobile Usability	10%	94	Image dimensions missing
Structured Data & Social	10%	71	No Article markup on article pages
HTTPS & Trust	10%	95	One trust page missing
Architecture & Internal Links	10%	85	Orphan sitemap URLs

3. Top issues, worst first

1Article pages have no Article markupHighEffort Low · Owner Dev
Evidence: 3 of 3 article pages carry no Article / BlogPosting JSON-LD.
Fix: Add Article JSON-LD with headline, image, datePublished, dateModified and author.
2Main content loads slowly for real users (LCP)HighEffort Medium · Owner Dev
Evidence: Mobile LCP p75 from Chrome users is 3,012 ms (good is ≤ 2,500 ms).
Fix: Serve the hero image from the same origin with fetchpriority="high" and no lazy-loading.
3Pages respond slowly to taps (INP)HighEffort Medium · Owner Dev
Evidence: Mobile INP p75 is 295 ms (good is ≤ 200 ms).
Fix: Break up long JavaScript tasks and defer third-party scripts.
4A page that should rank is noindexedHighEffort Low · Owner SEO
Evidence: 1 of 19 crawled pages (5%) carries noindex outside login/cart paths.
Fix: Remove noindex from any page meant to rank; keep it on utility pages only.
5Headings skip levelsLowEffort Low · Owner Content
Evidence: 20 of 20 pages jump from H1 straight to H3.
Fix: Use H1 → H2 → H3 in order; style with CSS instead of picking smaller tags.

4. Roadmap

this week

this month

later

The filled example is a real audit we ran on October 24, 2026 with our free SEO audit; the site name and page paths are withheld. Free, no signup. Updated Oct 24, 2026 by the AEOeye team.

SEO Audit Example: What a Good Audit Report Shows

A useful audit report answers three questions in order: how healthy is the site, what is broken, and what should we fix first. Everything else is supporting detail.

The example above comes from a real SaaS marketing site we audited on October 24, 2026. Our crawler fetched 20 pages and scored them across seven areas. The site scored 85 out of 100 — healthy — yet the report still surfaced real money on the table:

Article pages had no Article markup (3 of 3), the cheapest fix on the list.
Real-user loading was slow on mobile: Largest Contentful Paint at 3,012 ms, above the 2,500 ms "good" line in Google's Core Web Vitals thresholds.
One page that should rank carried noindex, a classic leftover from a redesign.

Magnifying glass and colored pencils on financial trend graphs highlighting sales growth. — Photo by RDNE Stock project on Pexels

What should every section contain?

Each section earns its place by helping someone decide or act. Cut anything that doesn't.

Section	What goes in it	Who reads it
Executive summary	Score, biggest risk, quickest win	Founders, managers
Scores by area	One row per area, weight and note	Everyone
Top issues	Evidence → fix → effort → owner	Developers, writers
Roadmap	This week / this month / later	Whoever plans the sprint
Measurement	Indexed pages, Core Web Vitals, clicks	Whoever reports next month

How do I rank issues by impact?

Severity times reach, divided by effort. A critical problem on every page (a robots.txt block, a site-wide noindex) beats a cosmetic issue on one page, even if the cosmetic fix is faster.

Our audit does this automatically: every finding carries a severity, the share of pages affected and an effort estimate, which is how the roadmap above splits into 4 fixes this week, 10 this month and 4 later.

A person writing on a clipboard with a ballpen in an office setting. — Photo by Kindel Media on Pexels

What makes an SEO report worth reading?

Evidence. "Improve page speed" is not a finding; "mobile LCP is 3,012 ms for real Chrome users, the hero image is lazy-loaded" is. Every issue in the template has an evidence line for that reason — and the fix links back to a primary source such as Google's SEO Starter Guide.

Want the checks themselves? The SEO audit checklist lists all 40 in plain English, and the free SEO audit fills this template for your own site.

One page checked. What about the rest of your site?

The free SEO audit crawls your site and scores ~90 checks across 7 areas — with the evidence and the fix for each problem.

FAQ

What should an SEO report include?

A short summary, scores by area, the top issues ranked by impact with evidence and a fix for each, a roadmap with owners and dates, and the metrics you will track before the next report.

How long should an SEO audit report be?

As short as the problems allow. One page of summary and roadmap, then an issue list with evidence. Long reports that list every minor warning usually get ignored by the people who have to act.

Can I use this SEO report template for clients?

Yes. The Markdown template and CSV issue tracker are free to download, edit and brand. Running the free SEO audit on the client site fills in the scores, evidence and fixes for you.

How often should I produce an SEO report?

Monthly for active sites, and after any migration, redesign or large release. Re-running the same audit keeps the numbers comparable from one report to the next.