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Glossary

Share of Model

Your brand's share of recommendations across AI answers, relative to competitors.

Share of model (sometimes 'share of voice in AI') captures how much of the AI recommendation space you own compared to rivals. If AI names five brands for a query and you're one of them, your share for that query is roughly one fifth.

Tracked over many questions and several engines, share of model is one of the clearest indicators of competitive AI visibility.

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