Glossary
The language of AI visibility
Clear definitions for the terms behind answer engine optimization — no jargon for its own sake.
Answer Engine Optimization (AEO)
The practice of getting your brand recommended by AI answer engines like ChatGPT, Perplexity and Google AI.
Generative Engine Optimization (GEO)
A near-synonym for AEO focused on optimizing for generative AI search experiences.
AI Visibility
How often and how prominently your brand appears in AI assistant answers for your category.
Share of Model
Your brand's share of recommendations across AI answers, relative to competitors.
Mention Rate
The percentage of relevant questions in which an AI engine mentions your brand.
AI Overview
Google's AI-generated answer that appears above traditional search results.
llms.txt
A proposed text file that gives AI crawlers a curated map of your most important pages.
Structured Data (Schema.org)
Machine-readable markup that tells AI exactly what your page and brand are about.
Citations
The sources an AI engine references when generating an answer.
Competitor Gap
Questions where AI recommends your competitors but not you.
Prompt Intent
The underlying goal behind the question a user asks an AI assistant.
Hallucination
When an AI states something false or invented with confidence.