Peec AI: Features, Cost and Who It Fits (2026)

Peec AI is a Berlin-based tool that runs your buyer questions through AI engines every day and reports how often your brand is named, where it ranks and how it is described. Brand plans cost $95 to $495 a month as of October 2026. This guide is based on public documentation as of October 2026; we have not tested the product hands-on.

Our view: Peec is a good tracker and a bad first purchase. Buy it when you already know which questions matter and someone will read the dashboard weekly. Until then, measure once and decide later.

What is Peec AI and what does it measure?

Peec AI is an AI search analytics platform for marketing teams and agencies. It reports three headline metrics: visibility, position and sentiment. This is the core of what people call generative engine optimization (GEO): measuring and improving how AI answers treat your brand.

Peec's metrics documentation defines them:

• Visibility: the percentage of AI responses in which your brand appears.
• Share of voice: your mentions as a share of all tracked brands' mentions.
• Position: your average rank when you are mentioned; 1 means named first.
• Sentiment: a 0–100 score for how positively the AI describes you.

It also separates brand visibility from source visibility. You can be cited as a source without being named, or named without being cited. That gap is useful: it tells you whether AI likes your content or your brand.

Peec's AI-instructions page (updated July 2026) says the company is headquartered in Berlin, launched the product in February 2025 and has 3,000+ customers. Those are Peec's own figures.

How does Peec AI collect its data?

Peec uses browser automation, not official APIs. Its documentation says it runs your prompts on the AI platforms' web interfaces daily, the way a logged-out user would, so the platform picks the model and decides whether to search the web.

That is a sound choice. API answers can differ from what people see in the app. We test the same way: each AEOeye engine runs at the default tier a free user would get.

Two limits follow:

• You cannot pin a model. You track what the average user gets, which can change without notice.
• Answers vary run to run. SparkToro asked 600 volunteers to run 12 prompts through ChatGPT, Claude and Google's AI, 2,961 runs in all. It found a less than 1-in-100 chance of getting the same brand list twice.

Which engines you get depends on the plan. Starter to Advanced let you choose three from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, per the pricing page. The add-on card also lists Perplexity. Claude appears in the Enterprise column, although Peec's docs name Claude as a monitored platform. Confirm your engines in the trial.

What are Peec AI's main features?

Peec combines tracking with source analysis and a ranked to-do list, and it keeps content writing out of scope on purpose. Its AI-instructions page says Peec does not generate or publish content. These are the features that matter, from its docs:

• Prompts and competitors. Peec suggests prompts from your brand and site, scores topic demand from 1 to 5, and detects competitor brands in the answers.
• Sources. Domains and URLs are split into retrievals and citations, with a gap analysis showing sources that name competitors but not you.
• Actions. A ranked list in three groups: site audit, owned content and earned placements. Each carries a relative impact rating, and a separate Impact view measures results afterwards.
• Agent and MCP. An in-app Agent answers questions about your own data. The MCP server connects Claude or Cursor to the same data; most tools are read-only.
• AI traffic. A crawlability check tests robots.txt against 40+ AI bots, and AI referrals reads Google Analytics 4 sessions and conversions.
• Shopping and perception. Product-level tracking from a catalog upload, plus objections and fact-checking against facts you set.

API access is limited to Enterprise customers, per Peec's API docs. SSO appears only in the Enterprise column too.

How much does Peec AI cost?

On monthly billing, Peec's brand plans are Starter $95, Pro $245 and Advanced $495, plus a custom Enterprise plan, as of October 3, 2026. Every brand plan has unlimited users, daily tracking and three chosen models. Annual billing takes about 15% off.

Agency plans run $245, $495 and $795 a month on credits, per Peec's agency page. The dollar amounts are rendered by JavaScript, so a plain fetch of the page shows none.

Our full arithmetic, add-on prices, VAT and contract terms are in Peec AI pricing.

Who is Peec AI best for?

Peec fits teams that already know their commercial buyer questions and want daily trend lines across several engines. It fits agencies that need many client projects under one bill. It fits poorly if you are still guessing what to track.

Good fit:

• In-house SEO or content teams with 25–50 buyer questions to watch and several people needing access. Unlimited users removes per-seat fees.
• Agencies, because plans include free pitch projects for prospects.
• Teams that act on sources: if the Actions list will turn into PR, reviews or content work, the data pays for itself.

Poor fit:

• First-time measurers. A tracker cannot tell you which questions matter. Peec's own prompt guide says informational "how do I" prompts often name no brands.
• Buyers who need SOC 2 today. Peec's AI-instructions page says it is pursuing SOC 2 and is not yet certified. See Peec AI vs Profound.
• Teams that want content written for them. Peec measures; it does not write.

What are Peec AI's pros and cons?

Peec's strengths are breadth and openness; its weaknesses are ordinary subscription costs and the limits of any tracker. Here is the short list.

Pros

• Published self-serve prices on brand and agency plans.
• Unlimited users on every brand plan.
• Brand and source visibility are measured separately.
• Actions turn source data into a prioritized to-do list.
• Data reaches your own tools through MCP, Looker Studio and exports.

Cons

• Starter allows 50 prompts across three models, 4,500 answers a month. One prompt on one model gets about 30 runs a month, a thin sample for a single question.
• Position is a shaky number. SparkToro found visibility percentage over many runs reasonable, but called ranking position in AI unreliable.
• Claude and Grok appear only in the Enterprise column, and so does the API.
• A 12-month plan has no automatic refund if you leave early, per Peec's terms of use.

What did we see on Peec's own site?

In AEOeye's crawler access study (October 2026), peec.ai's robots.txt blocked no AI bots and named none explicitly. It had no llms.txt (404) and no JSON-LD in its served HTML. That can mean JavaScript injects the schema. This describes the site, not product quality.

What are the alternatives to Peec AI?

The right alternative depends on what you need. For a free baseline, run a one-off audit. For enterprise depth or content automation, compare Profound. For cheaper small-scale tracking, compare Otterly.

• AEOeye vs Peec AI compares a one-off audit with daily tracking.
• Best Peec AI alternatives ranks other trackers.
• Peec AI vs Profound covers the two most-compared platforms.

AEOeye is not a daily tracker. Our free audit asks three buyer questions to ChatGPT. The $29 one-time report covers 10 questions across ChatGPT, Claude, Gemini, Google AI and Perplexity. Run it before you commit to a subscription, because it shows whether you have a visibility problem at all. If you do and want daily monitoring, Peec is a reasonable place to start.