Entity SEO

Entity SEO is the practice of making your brand an unambiguous thing that machines understand: what category you're in, who you compete with, who runs you. Where keyword SEO targets phrases, entity SEO targets recognition in the knowledge graph and, increasingly, in AI models' internal picture of your market.

It matters more in AI search because a model that can't confidently identify your entity has no reason to recommend you. Consistent brand naming everywhere, Organization and Product schema, an authoritative about page, and third-party mentions that describe you the same way all build a strong entity.