Generative Engine Optimization (GEO)
A near-synonym for AEO focused on optimizing for generative AI search experiences.
Generative engine optimization (GEO) refers to optimizing content for generative AI search engines that produce written answers rather than link lists. In practice GEO and AEO describe the same goal: influencing what AI says about you.
GEO research has shown that citations, statistics, quotations and clearly-sourced claims increase the likelihood of being included in AI-generated answers.
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