Share of Voice (in AI Search)

Share of voice in AI search measures what portion of the total brand mentions in AI-generated answers belongs to you. If engines name five brands across your category's buyer questions and you account for a third of those mentions, that's your share of voice — the same competitive lens marketers have used for decades, pointed at a new surface.

It differs from share of model, AEOeye's per-question recommendation metric, mainly in framing: share of voice aggregates mentions across a whole question set, while share of model looks at how recommendation slots split within answers. Both answer the same underlying question — are you or your competitors winning the AI conversation?