Koalr Pricing (2026): Plans, Seven Engines, and Add-On Math

Quick answer: Koalr’s UK monthly plans are £79 for Starter, £199 for Growth, and £349 for Business, checked 26 September 2026. Billing is monthly, by site and included prompt/competitor allowances. Starter includes 1 site, 25 prompts, and 5 competitors; Growth includes 3 sites, 40 prompts per site, and 15 competitors per site; Business includes 6 sites, 50 prompts per site, and 20 competitors per site. This is a documentation-based buyer guide, not a hands-on test: the figures below come from Koalr’s official pricing and product documentation, while the calculations are AEOeye’s reproducible analysis.

Table of contents

• What does Koalr cost in the UK?
• What does each Koalr plan include?
• How do Koalr add-ons change the monthly bill?
• What does a realistic Koalr calculation look like?
• Is Koalr worth it for AI visibility work?
• Koalr pricing FAQs

What does Koalr cost in the UK?

Koalr’s published UK monthly pricing is £79/month for Starter, £199/month for Growth, and £349/month for Business, before applicable tax. These are account-level plans with different site, prompt, and competitor limits; they are not priced per seat in the published UK schedule. Check the official Koalr pricing page before purchase because prices, currency display, and allowances can change.

Koalr also advertises a seven-day trial that requires a card. Yearly billing is described as approximately 15% cheaper than monthly billing. “Approximately” matters here: use the checkout total, not a rounded annual estimate, when comparing vendors.

The official pricing page also shows regional references of $99/€89 for Starter, $255/€229 for Growth, and $449/€399 for Business. Treat these as displayed currency references, not converted equivalents of the UK prices; your final charge depends on region, tax, and payment conversion.

What does each Koalr plan include?

The main buying decision is how many sites and recurring prompts your team needs. Koalr includes seven AI engines; Claude runs weekly by default, while the other engines run daily according to the Koalr documentation. That cadence affects how frequently a monitored answer set refreshes, not just how many prompts you can store.

Plan	UK monthly price	Sites	Prompts	Competitors	Best fit
Starter	£79	1	25	5	One brand or one client site
Growth	£199	3	40 per site	15 per site	A small agency or multi-site team
Business	£349	6	50 per site	20 per site	A portfolio with deeper comparison coverage

The allowances are easier to understand when translated into a monitoring brief. A Starter account can track one site against 25 prompts and five named competitors. Growth gives each of its three sites its own 40-prompt and 15-competitor allowance, rather than one shared pool in the published summary. Business increases both site count and per-site depth.

That structure favors teams that can define a bounded question set. If you add every possible buyer question, the plan may feel restrictive; if you group prompts around a few high-value journeys—category discovery, alternatives, pricing, and implementation—the limits become more workable.

Koalr’s AI visibility tracker is designed to watch how brands appear in AI-generated answers and compare visibility over time. Use prompts that represent real buying questions, not random tests.

How do Koalr add-ons change the monthly bill?

Koalr publishes several add-ons that let you extend a plan without moving to the next tier. The published UK monthly prices are:

Add-on	Price	What it changes
+10 prompts per site	£29/month	Adds ten prompt slots to a site
+5 competitors per site	£19/month	Adds five competitor slots to a site
10 content pieces	£39/month	Adds a ten-piece content allowance
Claude Daily	£1.50 per prompt/month	Changes Claude from weekly to daily for selected prompts
Extra site on Growth or Business	£79/month	Adds one additional site

The phrase “per site” is the important qualifier. A £29 prompt add-on applied to three sites is £87/month, not £29 for the whole Growth account. Likewise, competitor expansion should be multiplied by the number of sites that need the extra comparison set.

Claude Daily is priced per prompt per month, so it is a cadence upgrade. It does not appear to replace the prompt allowance. Before selecting it, decide whether daily Claude observations will change an action—such as catching a fast-moving recommendation shift—or merely create more data to review.

For content pieces, confirm what counts, what workflow is included, and whether unused pieces roll over. An allowance is not automatically ten completed, publish-ready articles.

What does a realistic Koalr calculation look like?

Here is a reproducible Starter scenario using one monthly currency and one billing period. Suppose you need the base Starter plan, ten more prompts for the site, and Claude Daily for all 35 prompts:

Base Starter                 £79.00
+ 10 prompts                 £29.00
+ Claude Daily: 35 × £1.50  £52.50
                              -------
Monthly subtotal            £160.50

The result is £160.50/month before tax. The prompt count is 25 included prompts + 10 added prompts = 35. The daily-Claude line is 35 prompts × £1.50 per prompt/month. This calculation excludes taxes, payment conversion, and any other add-on.

An annualized comparison makes the trade-off visible: £160.50 × 12 = £1,926 before tax on monthly billing. If the advertised discount is exactly 15%, that estimates £1,636.10 for a year, or £136.34/month equivalent. Treat it as an estimate until checkout confirms the total.

For a multi-site team, calculate add-ons site by site. Adding ten prompts to all three Growth sites adds 3 × £29 = £87/month, making the subtotal £286 before Claude Daily usage; adding them to one site makes it £228. A row per site prevents undercounting.

Is Koalr worth it for AI visibility work?

Koalr is most defensible when you need recurring, multi-engine monitoring and can use the results in a standing optimization process. Seven engines and daily defaults for most engines give a team a regular observation loop, while per-site allowances make separate brands or client accounts easier to organize.

The weak fit is a one-off audit. If you only need a baseline snapshot, a recurring subscription may cost more than the decision justifies. Start by defining the buyer questions you need answered, the competitors you must compare, and whether weekly Claude coverage is enough. Then price the smallest plan that can answer those questions without relying on optimistic unused allowances.

For a second opinion, compare the workflow—not only the sticker price—with AEOeye’s AI visibility tracker guide, AEO audit checklist, and SERPrecon pricing guide. If you are comparing adjacent vendors, see the Scope AI visibility pricing guide. A quick ChatGPT visibility checker snapshot can help you decide whether a paid monitoring program is warranted before you commit to a trial.

Frequently asked questions

Does Koalr have a free plan?

The published offer is a seven-day trial that requires a card; the pricing information reviewed here does not list a permanent free plan. Confirm trial conversion and cancellation terms at checkout before entering payment details.

Does Koalr charge per user?

The published UK schedule is organized around sites, prompts, competitors, and add-ons rather than a per-user line item. Check the current official pricing page or ask Koalr sales if your team needs additional seats or permissions.

Can I use Claude Daily on only some prompts?

The published add-on is £1.50 per prompt/month, which supports a selective calculation. Confirm the exact selection and billing behavior in your account before enabling it; do not assume every prompt must be upgraded.

Is the yearly discount exactly 15%?

Koalr describes yearly billing as approximately 15% off. The worked estimate above applies 15% transparently, but the checkout total is the amount to rely on for a purchase decision.

If you are still comparing options, run a free AEOeye visibility snapshot first. It gives you a concrete baseline for deciding how much recurring AI-search monitoring your team actually needs.