Semrush AI Visibility Pricing (2026): Domains, Prompts, and Add-Ons

Short answer: Semrush AI Visibility is listed at US$99 per month per domain, billed annually, for the Base plan. At that level, the public documentation lists 25 custom prompts with daily rankings, one Brand Performance domain, visibility across ChatGPT, Google AI, Gemini, and Perplexity, and 300 AI-analysis reports per day. Prices and inclusions below were checked on September 26, 2026 against Semrush’s AI Visibility pricing page, AI Visibility feature page, and AI Visibility Toolkit documentation.

This is a documentation-based buyer guide, not a hands-on review. AEOeye reviewed public pricing and product documentation; we did not run a paid account or measure product accuracy.

Table of contents

• What is in this Semrush AI Visibility price?
• What does Semrush charge for users and reports?
• How do you calculate a realistic Semrush AI Visibility budget?
• What does “25 custom prompts” mean for a buyer?
• Which AI engines and reports are included?
• Is Semrush AI Visibility worth it for one domain?
• What should you confirm before starting the trial?
• Frequently asked questions

What is in this Semrush AI Visibility price?

The Base price is a recurring subscription attached to a domain, not a one-time report purchase. Semrush’s public pricing describes the unit as US$99/month per domain when billed annually. In practical terms, a team should model one Base subscription for each domain it wants to track, then verify the final checkout terms for taxes, local currency, and any optional modules.

The documented Base allowance includes:

• 25 custom prompts with daily rankings.
• One Brand Performance domain.
• Coverage for ChatGPT, Google AI, Gemini, and Perplexity.
• 300 AI-analysis reports per day.
• A seven-day trial advertised on the public pricing page.

The product page positions AI Visibility as a way to monitor how a brand appears in AI-generated answers, while the Toolkit documentation explains the named components and setup. These are vendor-described capabilities, not independent evidence that a brand will gain visibility or that every answer will be measured with equal accuracy.

What does Semrush charge for users and reports?

The public pricing information lists add-ons separately from the Base domain subscription. Additional users start at US$45 per month. A Base Report costs US$10, while a Pro Report costs US$20. Enterprise pricing is custom, so there is no single public Enterprise total to use in a comparison table.

“From” matters: the public page gives a starting price for an additional user, not a universal price for every role. Enterprise is quote-only, so ask for a written quote separating domains, seats, report credits, contract length, implementation, and renewal pricing.

How do you calculate a realistic Semrush AI Visibility budget?

Use the same billing cadence for every line item before comparing totals. For example, suppose one domain needs the Base plan, one additional user, and one Pro Report in the same monthly-equivalent period:

US$99 + US$45 + US$20 = US$164 per month equivalent.

If all three amounts share the stated cadence, the 12-month equivalent is US$164 × 12 = US$1,968 before tax. This is a reproducible planning example, not a checkout quote. The pricing page’s annual-billing language applies to the Base subscription; confirm whether each add-on is billed on the same schedule before committing. If the Pro Report is a one-off purchase rather than a recurring monthly item in your configuration, the first-period total and renewal total will differ.

For two domains, the Base portion alone becomes 2 × US$99 = US$198 per month equivalent, before users or reports. That per-domain economics is the central purchasing question: a second site is not merely another prompt set inside the first. Compare separate-domain cost with the reporting separation you actually need.

What does “25 custom prompts” mean for a buyer?

The documented allowance is 25 custom prompts with daily rankings. Treat that as a monitoring inventory, not as 25 unlimited research projects. Before buying, map each prompt to a buyer question, location or market, product category, and decision owner. Remove near-duplicates so the allowance measures distinct demand rather than internal wording variations.

A starter set can cover category discovery, alternatives, comparison, problem-solving, and brand-specific questions. Keep the exact prompt set and change log; edited prompts may break time-series comparability.

Which AI engines and reports are included?

Semrush publicly names ChatGPT, Google AI, Gemini, and Perplexity in the Base coverage. That makes the plan relevant to teams whose customers ask questions across several answer engines. It does not mean that every surface, model version, country, device, or logged-in experience is represented identically. Confirm the exact collection method and geography you need.

The 300 AI-analysis reports per day allowance is not 300 additional tracked prompts. Ask what counts as a report, whether repeats consume allowance, and whether the limit is shared.

For a second measurement perspective, pair vendor monitoring with an independent workflow such as AEOeye’s ChatGPT Visibility Checker. An AI visibility tracker guide can help define the measurement plan before purchasing seats.

Is Semrush AI Visibility worth it for one domain?

It can fit when one domain has high-value buyer prompts, needs daily monitoring, and can use the named four-engine coverage. The price is easier to justify when the team acts on changes rather than merely collecting dashboards.

It is less compelling for a one-time audit, many domains with occasional checks, or independently verified accuracy. Compare the recurring per-domain price with a lighter audit and manual review; see AEOeye’s AEO audit checklist.

Do not compare the headline number until units match: competitors may charge per project, keyword, prompt, seat, or report. See AEOeye’s Ahrefs Brand Radar pricing guide and Bluefish AI pricing guide, checking each billing unit and allowance.

What should you confirm before starting the trial?

The public pricing page advertises a seven-day trial. Use it to validate workflow fit, not accuracy. Prepare representative prompts and confirm target market, domain definition, add-on cadence, allowance behavior, exports, renewal, refunds, and data retention before paying. Custom Enterprise terms can differ.

What is the bottom line on Semrush AI Visibility pricing?

Budget US$99 per month per domain, billed annually, as the documented starting point for Base. Add at least US$45/month for an additional user and US$10 or US$20 for the listed report options, then verify cadence and checkout terms. The most important buying variable is not the headline price; it is whether one domain, 25 prompts, four named engines, and the daily analysis allowance match the decisions your team needs to make.

If you cannot name the prompts, owner, cadence, and action that follows a visibility change, define that operating loop first. Keep any trial result separate from a hands-on review unless inputs, outputs, and limitations are recorded.

Frequently asked questions

Is Semrush AI Visibility US$99 monthly or annual?

The public Base price is US$99/month per domain billed annually. It is a monthly equivalent, not evidence that a month-to-month contract has the same price. Confirm the available cadence and renewal amount at checkout.

Does the US$99 plan cover multiple domains?

The verified public description says one Brand Performance domain and prices Base per domain. Treat each additional domain as a separate cost until Semrush confirms a different bundle for your account.

Are the 25 prompts shared across ChatGPT, Google AI, Gemini, and Perplexity?

The public materials list 25 custom prompts with daily rankings and name those four engines. They do not, in the sources reviewed here, establish a separate 25-prompt allowance per engine. Ask Semrush how the allowance is counted.

Is Enterprise pricing public?

No single Enterprise amount is published in the reviewed materials; it is custom. Request an itemized quote covering domains, users, reports, limits, support, contract term, and renewal pricing.

What should you do next?

Run a free AEOeye visibility snapshot, save the buyer questions and engines that matter, and decide whether they fit inside one domain and 25 tracked prompts. Buy recurring monitoring only when that operating scope is clear enough to evaluate against the annual commitment.