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Strategy

AEO strategy is not a checklist. It is a small set of decisions where each option costs you something, and pretending otherwise is why most programmes stall after the first audit.

How to read this section

  • 1Which buyer questions you compete on — you cannot be recommended for everything.
  • 2Memory or retrieval: being named from the model’s own knowledge is durable but slow; being cited after a live search is faster but fragile.
  • 3Own pages or third-party proof — for a low-authority brand, earned mentions usually move the answer faster than another blog post.
  • 4What you measure: mention rate on real buyer questions, or impressions and rank. Pick one north star.

Strategy

Why AI Doesn't Mention Your Brand: 5 Causes and Fixes

AI skips your brand when it can't reach your site, can't tell what you are, or finds nobody else naming you. Test each cause in 15 minutes, then fix it.

Oct 3, 2026 · 6 min read

Strategy

Reddit SEO: Why AI and Google Keep Citing Reddit

Why Reddit dominates Google and AI answers, how engines really get its content, and how brands can show up there without spam or bans.

Oct 3, 2026 · 6 min read

Strategy

Measure AI Visibility: 4 Metrics, Formulas, Sample Size

Track four AI visibility metrics (mention rate, position, share of voice, citation rate) on 30+ prompts, 3-5 runs each, with intervals. Formulas included.

Oct 3, 2026 · 6 min read

Strategy

GEO Examples: 7 Before-and-After Rewrites (With Evidence)

Seven GEO before-and-after rewrites: answer-first text, sourced stats, tables, entities, FAQs, dates and definitions, plus what the evidence says about each.

Oct 3, 2026 · 7 min read

Strategy

ChatGPT Prompts for SEO: 23 That Work, and How to Check Them

23 copy-paste ChatGPT prompts for SEO, from keyword clustering to on-page edits, each with a check for its errors, plus prompts that test your AI visibility.

Oct 3, 2026 · 9 min read

Strategy

Brand Mentions vs Backlinks: What AI Search Rewards

Brand mentions, linked or not, track AI visibility far more closely than backlinks do. The evidence, how to earn mentions AI can read, and how to track them.

Oct 3, 2026 · 6 min read

Strategy

Best AI Visibility Tools (2026): 15 Compared by Job & Price

Pick by job: one-off audit, always-on tracker, enterprise platform or SEO-suite add-on. 15 AI visibility tools compared on engines and price, Oct 2026.

Oct 3, 2026 · 7 min read

Strategy

Answer Engine Optimization Agency: Costs and 9 Questions

Should you hire an AEO or GEO agency, a consultant, or do it in-house? What they deliver, what they cost as of October 2026, and 9 questions before you sign.

Oct 3, 2026 · 7 min read

Strategy

AI for SEO: How to Use AI Without Wrecking Your Rankings

AI SEO means two jobs: using AI to do SEO work faster, and getting AI engines to name you. Where AI helps, where it hurts, and a weekly workflow.

Oct 3, 2026 · 6 min read

Strategy

AEO vs SEO (and GEO): What Changes, What Carries Over

AEO and GEO build on SEO. Crawl access, helpful content and trust carry over; prompt-level measurement is new. What to stop, and the order to act in.

Oct 3, 2026 · 6 min read

Strategy

AEO Strategy: The 4 Decisions That Decide If AI Names You

AEO strategy for marketing teams: four decisions (questions, memory or retrieval, owned or earned proof, one metric), what to stop doing, and a 6-month plan.

Oct 3, 2026 · 6 min read

Strategy

AEO Audit Checklist (2026): 20 Checks and a Scoring Table

Run an AEO or GEO audit in four layers: what AI says about you, crawler access, quotable content, off-site proof. 20 pass/fail checks, a score, a fix order.

Oct 3, 2026 · 6 min read

See where you actually stand

Run a free audit and find out whether AI names you — or a competitor — when buyers ask.