47 guides
Strategy
AEO strategy is not a checklist. It is a small set of decisions where each option costs you something, and pretending otherwise is why most programmes stall after the first audit.
How to read this section
- 1Which buyer questions you compete on — you cannot be recommended for everything.
- 2Memory or retrieval: being named from the model’s own knowledge is durable but slow; being cited after a live search is faster but fragile.
- 3Own pages or third-party proof — for a low-authority brand, earned mentions usually move the answer faster than another blog post.
- 4What you measure: mention rate on real buyer questions, or impressions and rank. Pick one north star.
Strategy
How to Optimize for AI Search: A 5-Step Playbook
A complete playbook for AI search optimization: crawlability, quotable structure, entity authority, and how to measure which AI engines actually cite you.
Jul 18, 2026 · 7 min read
Strategy
How to Get Cited by ChatGPT (Not Just Mentioned)
A ChatGPT mention and a ChatGPT citation are not the same thing. Here's the exact playbook for earning the linked citation, not just a name-check from memory.
Jul 18, 2026 · 8 min read
Strategy
GEO for Law Firms: How to Get AI Engines to Recommend Your Firm
How law firms get recommended when clients ask ChatGPT or Perplexity for a lawyer, and what AI engines actually weigh before naming a firm.
Jul 18, 2026 · 7 min read
Strategy
GEO for Ecommerce: Getting Your Products Recommended by AI
GEO for ecommerce means getting recommended when shoppers ask AI 'best X for Y.' Here's how AI engines pick products, and how to earn the recommendation.
Jul 18, 2026 · 7 min read
Strategy
GEO Examples: 7 Before-and-After Patterns That Get Cited
See 7 real GEO examples — before-and-after content patterns showing what generative engine optimization looks like, plus how to apply them.
Jul 18, 2026 · 7 min read
Strategy
Gemini for Business: An Independent Guide to What It Actually Does
An independent guide to Gemini for business: what it means, where it helps, the risks vendors skip, and how to check what Gemini says about your company.
Jul 18, 2026 · 7 min read
Strategy
Content Marketing Statistics 2026: Read Them Skeptically
Most content marketing statistics online are unsourced or years old. Learn to spot fake numbers, find trustworthy data, and see what's really changing content marketing in 2026.
Jul 18, 2026 · 7 min read
Strategy
ChatGPT for Business: The Independent Adoption Guide
An independent guide to ChatGPT for business — what it means, what it's good for, the risks sales pitches skip, and a 30-day adoption plan.
Jul 18, 2026 · 8 min read
Strategy
Bing SEO: What It Is and Why It Matters for AI Search
Bing SEO means optimizing for Microsoft's search engine — and its index feeds Copilot's AI answers. Here's what's different from Google, and how to do it.
Jul 18, 2026 · 7 min read
Strategy
AI Content Writing: What Actually Works and What Doesn't
AI content writing can speed up drafts, but it can't add expertise or earn citations alone. Here's what actually makes AI-assisted content perform.
Jul 18, 2026 · 7 min read
Strategy
AI Content Optimization: How to Rank and Get Cited by AI
AI content optimization means two things: using AI tools to write faster, and optimizing content so AI engines actually cite it. Here's how to do both.
Jul 18, 2026 · 8 min read
Strategy
SEO vs PPC: How to Split Your Budget in the AI Answer Era
SEO vs PPC, updated for the AI-answer era: classic tradeoffs, when each wins, a stage-by-stage budget plan, and the channel PPC can't buy.
Jul 17, 2026 · 7 min read
Strategy
SEO Pricing in 2026: What It Really Costs
Real SEO pricing bands for retainers, projects, and packages — from a tool that doesn't sell SEO, so the numbers aren't a sales pitch.
Jul 17, 2026 · 7 min read
Strategy
Reddit SEO: Why AI Search Engines Keep Citing Reddit
Reddit SEO isn’t about backlinks — it’s about mentions. Why Google and AI answer engines cite Reddit constantly, and what actually works for brands.
Jul 17, 2026 · 8 min read
Strategy
Google Knowledge Panel: What It Actually Takes to Earn One
A Google Knowledge Panel isn't something you apply for — it's earned through consistent entity signals, and those same signals predict your AI visibility.
Jul 17, 2026 · 7 min read
Strategy
Brand Mentions: Why They Beat Backlinks in AI Search
Brand mentions—linked or not—now shape whether AI recommends you. See why mentions beat links in AI search, and how to earn and track more of them.
Jul 17, 2026 · 8 min read
Strategy
AI Content Strategy: Get Cited, Not Just Ranked
Most AI content strategy advice means writing with AI. The version that wins now means writing for AI search — fewer, deeper pages built to get cited.
Jul 17, 2026 · 7 min read
Strategy
Best GEO Agencies (2026): How to Choose One (and the DIY Alternative)
GEO agencies are a brand-new category—often repackaged SEO. What they do, what they cost, a hiring checklist, and the DIY alternative to try first.
Jul 10, 2026 · 7 min read
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