3 guides
Technical
The plumbing: crawlability for AI agents, structured data, and entity clarity. An AI that cannot reach or parse you cannot cite you — necessary, but never sufficient.
How to read this section
- 1Which crawlers matter, and what blocking them actually costs.
- 2Which schema types earn extraction, and which are decoration.
- 3How to make one brand entity unambiguous across the web.
Technical
Structured Data for AI: Does Schema Help You Get Cited?
Does schema markup help ChatGPT, Perplexity and Google AI cite you? What is documented, what studies measured, which types to ship, and copy-paste JSON-LD.
Oct 3, 2026 · 6 min read
Technical
ClaudeBot: What It Is and Whether You Should Block It
ClaudeBot is Anthropic's training crawler, not the bot that answers your buyers. How it differs from Claude-SearchBot, how to block it, how to verify it.
Oct 3, 2026 · 6 min read
Technical
AI Traffic Analytics: Track ChatGPT and AI Referrals in GA4
Track AI traffic in GA4 with Google's AI Assistant channel plus a tested custom regex, and learn why the number you see is only a floor.
Oct 3, 2026 · 6 min read
See where you actually stand
Run a free audit and find out whether AI names you — or a competitor — when buyers ask.