21 guides
Technical
The plumbing: crawlability for AI agents, structured data, and entity clarity. An AI that cannot reach or parse you cannot cite you — necessary, but never sufficient.
How to read this section
- 1Which crawlers matter, and what blocking them actually costs.
- 2Which schema types earn extraction, and which are decoration.
- 3How to make one brand entity unambiguous across the web.
Technical
Structured Data for AI: The Definitive Guide to Schema That AI Actually Uses
Which schema types matter for AI search, how ChatGPT, Perplexity and Google AI use structured data, real examples, and how to stop schema drift. Cornerstone guide.
Jun 26, 2026 · 8 min read
Technical
llms.txt Explained: Should Your Site Have One?
A clear-eyed look at llms.txt: what the file actually does, what it doesn't do today, who should bother shipping one, and how to write a good one.
Jun 25, 2026 · 8 min read
Technical
LLM SEO: Get Recommended by Large Language Models
LLM SEO is how you get ChatGPT, Perplexity, Gemini and Claude to surface and recommend your brand. The mechanism, the tactics, and how it relates to AEO
Jun 25, 2026 · 6 min read
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