Scrunch AI Pricing (2026): Brand, Agency, and Prompt Limits

Table of contents

• What does Scrunch AI cost at a glance?
• What does Scrunch AI Core include?
• How much does Scrunch AI cost over a year?
• What should brands and agencies check before buying?
• How does Scrunch compare with a useful monitoring workflow?
• Frequently asked questions

What does Scrunch AI cost at a glance?

Scrunch AI pricing, checked on September 23, 2026, is $250 per month for the Brands Core plan and $500 per month for the Agencies Core plan. Both Enterprise plans are custom-priced. The currency and billing period shown here are USD monthly prices from Scrunch’s public pricing FAQ and pricing page.

This is a documentation-based buyer guide, not a hands-on review. AEOeye reviewed public pricing and product documentation; we did not use a paid Scrunch account, run a live campaign, or measure result accuracy. Treat the included limits as vendor-documented entitlements and verify your exact quote before signing.

The useful question is not whether $250 sounds cheap or expensive. It is whether the prompt allowance, engine coverage, audits, workspaces, and refresh cadence create a repeatable monitoring process for your team. A low headline price can still be a poor fit if several brands, clients, or reporting periods must share one constrained allowance.

Scrunch also documents a seven-day trial. The public pages reviewed do not establish every overage charge, contract term, tax treatment, currency conversion, or Enterprise limit. Ask for those details in writing.

What does Scrunch AI Core include?

Scrunch’s Core package combines prompt tracking with site audits and a defined operating container. That combination matters because AI visibility work needs both answer observation and the site or content checks that help explain why a brand is or is not appearing.

The headline allowance is 125 prompts. A prompt is a tracked question, but practical capacity depends on refresh frequency, engine coverage, and how results are stored or exported. Do not assume 125 prompts means 125 total responses for the entire subscription.

Core lists four engines. Confirm whether one prompt is sent to all four engines on each refresh, whether engine-specific tracking consumes separate units, and whether historical responses remain available after a prompt is edited. Those answers change the real monitoring capacity.

Five site audits are included. Clarify whether an audit means five distinct domains, five runs, or five named audit slots. A multi-brand organization should also ask whether audits can be reassigned and whether crawl depth, frequency, or export access changes by plan.

The one-workspace limit is a major boundary. It may suit one internal brand, but an agency should not presume that five clients can be cleanly separated inside it. Ask about client isolation, permissions, white-label exports, and access restrictions.

Five users are included. That can suit a small marketing, SEO, or content group, but it is not unlimited viewer access. Define editing seats, report readers, and guest or read-only roles before comparing alternatives.

How much does Scrunch AI cost over a year?

The simplest annual comparison uses unchanged monthly Core payments. Brands Core costs $250 × 12 = $3,000 over twelve months; Agencies Core costs $500 × 12 = $6,000 per year, before taxes, negotiated terms, or any unlisted add-ons.

For Brands Core, a deliberately narrow nominal calculation is $250 ÷ 125 prompts = $2 per tracked prompt per month. This is not a unit price or a promise of one response. It excludes the value of five audits, one workspace, five users, four engines, refresh behavior, exports, and any limits on historical data. It is useful only as a transparent comparison starting point.

Suppose a brand uses all 125 prompt slots every month and keeps the plan unchanged. The twelve-month spend is $3,000, while the nominal monitored-prompt-month capacity is 125 × 12 = 1,500. $3,000 ÷ 1,500 equals $2 per prompt-month. If the team uses only 80 prompts, the same spend becomes $3,000 ÷ (80 × 12) = $3.125 per active prompt-month. Unused capacity makes the effective cost rise.

For an agency, $6,000 per year is not automatically $500 per client. The plan has one workspace, so price the operational cost of separating client data, building reports, and deciding which 125 prompts matter across accounts.

What should brands and agencies check before buying?

Use this pre-purchase framework: define the unit, test the boundary, inspect output, then calculate utilization.

1. Define the monitoring unit. List the brands, markets, languages, engines, prompt categories, and refresh schedule you need. If 125 prompts are split across four engines or several locations, model that split explicitly.
2. Test the workspace boundary. A brand should confirm whether its product lines need separate workspaces. An agency should request a concrete multi-client example covering permissions, prompt ownership, exports, and client-ready reporting.
3. Inspect result handling. Ask how citations, mentions, rankings, competitor appearances, response history, and exports are represented. Confirm whether you can retrieve raw answers for client review instead of only a summarized score.
4. Clarify audit operations. Ask what the five site audits cover, how often they can run, what technical checks are included, and whether audit findings connect to tracked prompts.
5. Calculate utilization. Estimate active prompts per month, users, audits, and engines. Divide annual cost by the capacity you will actually use, not the maximum printed in the plan.
6. Get trial acceptance criteria. During the seven-day trial, document prompts, engines, exports, and limitations that force manual work. The trial should answer operational questions, not merely confirm that a dashboard loads.

How does Scrunch compare with a useful monitoring workflow?

The fairest comparison is workflow against workflow. Scrunch emphasizes a combined prompt-and-audit environment. A different tool may offer cheaper checks but omit cross-engine history, client boundaries, or exports; another may offer more seats while leaving audit interpretation to your team.

For context, AEOeye’s ChatGPT visibility checker provides a free snapshot for an initial question. Its AI visibility tracker guide explains what to measure over time, while the AEO audit checklist helps turn observations into site actions. If you are comparing adjacent pricing pages, see Peec AI pricing and Rankscale pricing.

That is not a claim that one product replaces another. The decision depends on whether you need managed multi-engine monitoring, a lightweight diagnostic, an audit-led workflow, or a combination. Scrunch is easier to justify when its four-engine coverage, refresh, audits, and workspace model match a process you will run monthly.

The strongest buying signal is repeatability: can the same team ask the same questions, compare results across refreshes, explain changes with site evidence, and export an answer a client or executive can review? If yes, evaluate the seven-day trial against those acceptance criteria. If not, a lower price will not repair a missing workflow.

Frequently asked questions

How much is Scrunch AI for a brand?

Brands Core is publicly listed at $250 per month, checked September 23, 2026. Brands Enterprise is custom-priced. Confirm taxes, billing terms, overages, and the exact allowance in your quote.

How much is Scrunch AI for an agency?

Agencies Core is publicly listed at $500 per month, or $6,000 over twelve unchanged monthly payments. Agencies Enterprise is custom-priced. The one-workspace limit makes client separation an essential quote question.

How many prompts and audits does Core include?

Core documents 125 prompts and five site audits, plus one workspace, five users, and four engines. Confirm how refreshes, engine runs, audit runs, exports, and historical results count before relying on the nominal limits.

Does Scrunch AI offer a trial?

Scrunch documents a seven-day trial. Use it to test your actual prompt set, engine coverage, audit flow, permissions, refresh behavior, and exports; public documentation alone does not prove the results are accurate for your market.

What is the practical next step?

Scrunch AI cost is easiest to defend when the subscription becomes a repeatable measurement habit. Start with the free AEOeye snapshot, write down the questions your buyers ask, and compare the resulting monitoring workload with Scrunch’s 125-prompt, five-audit, one-workspace Core boundary before requesting a quote.